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Darryln Johnson II

Brand Strategist · Founder & CEO, Steeze Marketing

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Darryln Johnson II is a brand strategist and the founder and CEO of Steeze Marketing LLC, a firm that builds brand businesses from the ground up through branding, systems and strategy. He never set out to be an entrepreneur. After graduating from William Woods University in 2017 and spending time living and working overseas, he moved into corporate marketing, including a role as sales and marketing manager at Aspen Heights. While still in corporate, he started building Steeze on the side. When he hit the ceiling there, the company’s CEO mentored him on building a business the right way: with a team, as a well-oiled machine, never as a solo act. In 2019, Darryln went all in. One of Steeze’s first projects was a small campaign for NBA coach Phil Handy’s 94 Feet of Game app. Since then, Steeze has worked with UFC fighter Slippery Pete, comedian Barry Brewer, overseas pro basketball player Kyle Weems, and a growing roster of nonprofits, gyms and service-based businesses. Every engagement runs on Darryln’s Brand Signal Architecture™ framework and its three phases: Brand Foundation, Brand Communication and Brand Distribution. The goal is always a business that sells itself. Darryln also serves on the board of Untamed Athletes, a youth nonprofit, and writes about branding, systems and business on Substack.

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KSNT · William Woods University · CanvasRebel

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