Big Kev Giveback
Event/ Camp Marketing
Branding
Web design
Marketing
Email Strategy
CRM
SMS and EMAIL campaign
Midwest
2026
Since 2022, Steeze Marketing has served as the strategic marketing and branding partner behind the Big Kev Giveback, helping transform it into one of the region's most recognized community events. Our role has extended far beyond content creation—we have worked alongside the organization to develop and execute a comprehensive marketing strategy that drives attendance, strengthens community awareness, and builds long-term brand equity.
Summary
Our scope of work has included:
Brand strategy and event positioning
Comprehensive marketing campaign development
Content creation (photo, video, and social media assets)
Public relations, news, and media outreach
SMS marketing campaigns and attendee communication
Social media strategy and execution
Event promotion and community engagement
Creative direction and campaign messaging
Marketing consultation and growth planning
By approaching the event as a brand rather than a one-time activation, we have helped establish a repeatable marketing system that has contributed to measurable year-over-year growth in visibility, engagement, partnerships, and community participation. Each year, the campaign has evolved with stronger messaging, broader media exposure, and a more refined promotional strategy, creating sustained momentum and increasing the overall impact of the Big Kev Giveback.
Our objective has never been simply to promote an event—it has been to build a recognizable community brand that continues to grow in reach, influence, and attendance every year.
Challenge
When we began working with the Big Kev Giveback in 2022, the event already existed, but it lacked the infrastructure necessary to support long-term growth.
There was no unified brand identity, no defined marketing strategy, no consistent messaging, and no organized promotional system capable of generating sustained awareness before, during, and after the event.
While the mission behind the camp was strong, it was not being communicated in a way that reflected its impact or positioned it for continued expansion.
Without a strategic foundation, opportunities for community engagement, partnerships, media exposure, and attendance growth were being left on the table.
Solutions
Our team was brought in to build the marketing and branding infrastructure the event was missing. We developed a comprehensive strategy that positioned the Big Kev Giveback as a recognizable community brand rather than a single annual event. Since 2022, we have led the event's brand strategy, marketing strategy, content creation, news and media outreach, SMS marketing, campaign planning, creative direction, and promotional execution.
By implementing repeatable systems and refining the campaign each year, we have helped establish a stronger public presence, increased community awareness, expanded media exposure, and contributed to consistent year-over-year growth. Four years later, we continue to serve as the event's strategic marketing partner, helping ensure that every campaign builds on the success of the last.
