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Writer's pictureDarryln Johnson II

How to Execute a Sports Media Day



When it comes to creating a sports media day, it’s all about structure and organization. After doing multiple media days here are some things that we have learned. These are the key aspects you need to consider to ensure a successful event:

1. Budget Planning

Identify the budget you need to execute the media day for that specific team/organization. Determine the minimum price point you are willing to accept. This will guide all other decisions and ensure you stay within financial limits.

2. Team and Resources

Decide on the number of photographers/videographers needed. Will it just be you, or will you need a team? Assess the scale of the event to gauge the appropriate resources required.

3. Payment System

Ensure you have a system in place where clients can buy packages and make payments seamlessly. This not only improves efficiency but also enhances the client experience.

4. Timeline

Calculate how many days you have until the media day. This will help you plan and allocate tasks effectively, ensuring everything is ready on time.

5. Services Offered

Decide whether you will be offering pictures, videos, or both. This choice will impact your equipment needs and the type of photographers/videographers you hire.

6. Theme Selection

Choose a theme for the media day. A cohesive theme can enhance the overall aesthetic and make the media more appealing.

Key Consideration: 

Turnaround Time

Turnaround time is crucial. You need to have or bring in people who are professional and can deliver within a viable and realistic time frame. Quick and high-quality delivery can make media days very lucrative, potentially securing you repeat business year after year.

For more information about media days, visit Steeze Marketing

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